This is Desigual.
Since we began in 1984, we’ve been 100% different and 100% ourselves. We dress people (not bodies), we know that the smile will always be in fashion, the mix is our eternal trend, our obsession is colour and the most valuable thing we’ve learnt is what makes you different… what makes you unique.
We were born through a (now iconic) jacket made from scraps of vintage jeans. This was one of the world’s first upcycled garments, which is why we carry a commitment to the planet in our genes: Every day we strive to make our collections more sustainable and to improve our processes. We are a creative company that uses fashion so our customers can express their optimism and the best version of themselves.
We operate in 90 (very different) countries who dress millions of colour-seeking people around the world. And now we also have Desigual in South Africa!