Our Story
Founded in Barcelona in 1984, Desigual began with Thomas Meyer’s creation of an upcycled jacket that revolutionised fashion. The name “Desigual,” meaning “it’s not the same,” perfectly reflects our DNA: bold, authentic, and unapologetically unique.
From our first store in Ibiza to over 500 locations in 92 countries, Desigual has stayed true to its roots. Powerful prints, original designs and fabric combinations define the unique style that is Desigual.
Our unique designer pieces for women and men celebrate individuality through colourful, optimistic, and rebellious designs.
We are 100% Desigual
At Desigual, everyone can be the best version of themselves. We don’t believe in hierarchies or strict rules. You decide how to grow and in what direction, which is why we promote autonomy, responsibility, and maturity.
Driven by the joy of life
We have always been different and optimistic. We believe in joy as a catalyst for energy, as a machine that drives the world and as a vibrant and unapologetic declaration, while always being aware of the reality in which we are living.
And all the while respecting the environment
We seek harmony between ourselves and our surroundings. We believe this is vital, and that is why we strive every day to reduce our environmental impact by trying to repay the planet for the gifts it has given us.
We believe we're better together
We are a company that is young at heart, where diversity and creativity thrive. We live everyday life with passion and intensity. We like to celebrate our achievements and spread positive energy.
Life Is Too Short To Be Ordinary. Be Extraordinary.
Desigual Mantra
In a world that tends to label, categorise, and pigeonhole, we reject the idea of always having to choose the same path. We believe in the beauty of diversity, in the magic of individuality, and in the power of the extraordinary. We rebel against uniformity, and we dare to be different. We celebrate the unique and the exceptional because we believe every person carries extraordinary potential within themselves.
Why shop at Desigual
Desigual is all about bold, colourful designs that celebrate individuality and creativity. With a focus on sustainability and high-quality materials, the brand offers unique, stylish clothing and accessories that help you stand out. Shopping at Desigual means embracing your true self while staying on trend.
Desigual in South Africa
In 2020, Desigual brought its unmistakable style to Africa, opening its first store in South Africa at Sandton City, Johannesburg. A brand deeply woven into Spain’s fashion culture, Desigual is known for its bold creativity and original clothing—designed in Spain and loved worldwide.
Our Commitment to Sustainability
At Desigual, we believe in creating fashion with purpose. Love the World is our platform for becoming a better brand every day. Through this initiative, we implement sustainability programmes and initiatives aimed at reducing our environmental impact. From innovative production processes to more eco-friendly materials, we’re striving to make our footprint as a brand a positive one.
By buying Desigual cotton products you are supporting our investment in Better Cotton, which is the world's leading sustainability initiative for cotton.
